ASX ANNOUNCEMENT AND MEDIA RELEASE 1st March 2007
LASSETERS UPGRADES TO EXPAND GLOBAL REACH
Australian online casino operator, Lasseters Corporation, has today strengthened the international competitiveness of its gaming sites after launching an upgraded software system allowing players to personalise their gaming experience.
Lasseters Managing Director, Mr Peter Bridge, said the introduction of the Orbis OpenBet™ platform offers the advantage of multi-lingual and multi-currency functionality as well as additional gaming features enabling players to choose the speed, sound and resolution of their games.
“The convergence of technology and expanding range of gaming options mean players are really in the power position of dictating what they want from a gaming provider,” Mr Bridge said.
“We have listened to player feedback and upgraded the Lasseters site to appeal more to their interests and encourage higher rates of retention. The multi-currency functionality is also a key requirement in expanding our penetration of non-English speaking, and specifically, non-US markets.”
Lasseters ceased offering services in its major market, the USA, in October 2006 after Congress passed a Bill making online gaming unlawful in that country.
Mr Bridge said that even before the USA market was closed, Lasseters had conducted a review of gaming software, including the existing FIRE system, to seek a platform which would provide the greatest advantages in non-English speaking markets.
The OpenBet platform developed by leading UK-based software supplier Orbis Technology Ltd.,was selected both for its player and operational functionality. The OpenBet Casino module includes sophisticated back office reporting and analysis tools, full mutli-currency and multi-lingual functionality and a suite of games featuring superior animations and graphics creating an enticing player experience.
The currencies offered are Euro, British Pounds and United States Dollars.
Multilingual functionality will be offered later this month and the initial languages supported are English, Mandarin Chinese, Japanese, Spanish, Portuguese, German, Italian, and French.
With this new system, Lasseters.com.au becomes a portal for entry into the suite of gaming products. Players register once and then choose their games, language and currency.
Lasseters Casino and Lasseters Euro are now integrated on the Orbis system. The soon to be launched Lasseters Sports will run on different software linked to the gaming operating system. The AusVegas casino continues to operate on the FIRE operating platform.
A total of [51] games are now offered including 23 new Orbis OpenBet Casino games and the most successful Lasseters games. These include slots, table games and video poker as well as new variations in a ‘Games Vault’ providing more features, games and free entertainment in line with player demand.
While the site offers players a familiar ‘look and feel’, there are new menu options which help personalise the gaming experience. These are options around the speed of gaming, the sound and quality of screen resolution. These options have been added in response to player feedback to help enhance the entertainment experience.
For further information contact:
Mr Peter Bridge
Managing Director, Lasseters Corporation
Tel: (07) 3230 1100
Bevess Giwelb
Marketing & Communications Director, Orbis Technology Ltd
Tel: +44 (0)20 8742 1600
(Source ITN) - Oct 1, 2005. New Gambling laws have come into force in the United Kingdom.
Gamblers will now be able to walk straight into a casino off the street and start parting with their cash where previously they had to register with the venue 24 hours before they could play.
The new rules also mean that people could take home millions of pounds - as Casinos will now be able to pay out unlimited jackpots. A new watchdog is to overseethe radical changes.
The Gambling Commission is to regulate things like fruit machines, bingo games and betting.
The cooling-off period dates back to the 1970s when many casinos were under the control of organised crime and to protect the general public.
Thirty years on, the laws have been criticised for being archaic and not up to date with sophisticated modern gamblers and the rate at which the industry has adapted to consumer tastes.
Slotland.com Invents 'Any Game' Progressives
The next phase in iGaming: A natural progression
Slotland.com has proved it is truly a ‘progressive thinking’ online casino this week by speaking out about how it is single-handedly revolutionising the progressive jackpot concept. Until now, all progressive jackpot games have worked the same way: they link a single game across a number of casinos to offer jackpots which grow each time someone plays. Slotland’s new model is different and unique because its progressive jackpot can be won by anyone playing any game in the Slotland.com casino.
The ‘Any Game’ progressive jackpot is not restricted to slots; it also applies to blackjack and video poker. That means more life changing windfalls for players whatever their favourite game.
Slotland.com says that all the credit for this innovation should go, not to the casino itself, but to its players. A spokesperson for the company explained: “Slotland is about listening to our players. Most casinos require download, Slotland is ‘instant play’. Our players wanted a progressive that could be won on any game - this is what we have given them.”
Because progressives, with their giant jackpots, are what really whet the public’s appetite, Slotland.com feels the ‘Any Game’ jackpot is simply a natural progression in an industry that is constantly evolving to meet the needs of its customers. The company has always been committed to forging close relationships with its players and offering them something different and, wherever it can, a unique online gaming experience.
Slotland.com has built up a wealth of experience specialising in slots and customer service. The progressive jackpot is currently won on average every six weeks and usually stands at over $100,000, making it one of the most frequently won jackpots on the Internet today. Since its launch in November 1998, Slotland has paid out over $3.7 million in jackpots.
May was a bountiful month for the casino’s customers, with not just one, but two jackpot winners. MACAWMAW from Hawaii will have an extra hot summer with the $135,815 she won at Slotland! Just two weeks later, THIRTY3 from Montana walked away with a cool $44,462 progressive win. The jackpot winners don’t stop there. The latest jackpot was won this week by SMARTBLOND from California taking home $108,446 on TreasureBox.
For more information on Slotland.com and their progressive jackpot games, please contact Lyceum Media at press@lyceummedia.com, +44 (0) 207 828 6988.
Notes:
About Progressive Jackpot Games
Progressive Jackpots are cumulative jackpots that increase in value each time a wager is made at a game contributing (or ‘linked’) to that jackpot. Most major casinos, both online and terrestrial, feature linked games with a progressive jackpot.
Slotland.com is unique in that all of its progressive games are linked to a single common jackpot.
About Slotland.com
Established in 1998, Slotland.com is renowned for its fairness, security and sincerity. Slotland.com offers its customers a unique slot machine experience and ensures their customers experience long time play with a 98% certified payback.
Slotland.com is licensed in the state of Anjouan and is approved both by the Gaming Commission and Interactive Gaming Council.
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